— Engagement Types
Three ways to work on structural questions
Each engagement type addresses a specific kind of question. The scope, the process, and the output differ across the three. The right starting point depends on what the leadership team is actually trying to understand.
Back to Home— Our Approach
How the advisory methodology works
Every engagement at Modelyn begins with the same posture: reading before recommending. The first work is to understand the company as it is actually structured — not as the strategy documents describe it, but as the revenue, the offer, and the pricing decisions reveal it to be.
That reading is then written down. This is not a preliminary to the engagement; it is part of the engagement's value. Many structural questions become clearer when the current model is described precisely in writing. The writing surfaces assumptions that were invisible when they were unspoken.
Once the reading is drafted, adjustments are considered. These are not presented as recommendations in the conventional sense — they are options with trade-offs attached. The leadership team weighs those trade-offs in a workshop. The advisor's role in that workshop is to keep the trade-offs visible and to push back on thinking that simplifies the choices prematurely.
Scoping conversation
A brief initial conversation to understand the structural question on the client's side and assess whether the engagement is a reasonable fit for both parties.
Written scope agreed
The scope of the engagement — what it will address, what it will produce, the timeline, and the fee — is written and agreed before any work begins.
Reading and analysis
Interviews, review of available data, and the drafting of a written reading or analysis document — depending on the engagement type.
Workshop and handover
A structured session with the leadership team to work through the findings and, where relevant, the options available. Written outputs are delivered at close.
Engagement 01
Business Model Reading Engagement
A multi-month senior advisory engagement in which the team works alongside the leadership of a company to draft a written reading of the company's current business model, the points of structural fragility, and two or three reasonable adjustments considered openly. The engagement includes interviews across the leadership team, a written reading, an annotated canvas, and a workshop in which leadership weighs the trade-offs.
- Structured interviews across the full leadership team
- Written reading of the current model and its structural pressures
- Annotated business model canvas
- Two to three considered adjustments, with trade-offs drawn out
- Closing workshop with the leadership team
Engagement 02
Pricing Architecture Workshop
A two-day workshop in which a cross-functional team works through the pricing architecture of one product line or service category. The workshop covers the structure of the offer, the segments the offer is shaped to, the pricing tiers, and the rationale beneath each tier. The output includes a written architecture document and a record of the trade-offs the team weighed during the workshop — both of which remain as working documents after the engagement closes.
- Two-day facilitated workshop with a cross-functional team
- Review of one product line or service category in full
- Analysis of offer structure, segments, and tier rationale
- Written pricing architecture document
- Record of trade-offs considered during the session
Engagement 03
Revenue Stream Audit
A focused engagement to review the revenue streams a company currently runs — recurring, transactional, project-based, and licensing — and produce a written reading of the shape, concentration, and mutual dependencies of those streams. The output is a written audit and a short companion brief sized for circulation among the leadership team. The engagement is self-contained and can serve either as a standalone review or as a precursor to a fuller Business Model Reading engagement.
- Review of all current revenue stream types
- Analysis of stream shape, concentration, and interdependencies
- Identification of structural vulnerabilities in the revenue architecture
- Written audit document
- Companion brief for leadership circulation
— Decision Guide
Which engagement is the right starting point?
Use this comparison to identify which engagement type best matches the structural question your team is working with.
| Feature | Revenue Stream Audit | Pricing Architecture Workshop | Business Model Reading |
|---|---|---|---|
| Scope | Revenue streams only | One product or service line | Whole business model |
| Duration | 2–4 weeks | Two days | 2–3 months |
| Team involvement | Lead advisor + finance/commercial contact | Cross-functional team, two days in person | Full leadership team over multiple sessions |
| Primary output | Written audit + companion brief | Architecture document + trade-off record | Written reading + annotated canvas |
| Fee | ฿3,950 | ฿14,400 | From ฿33,600 |
| Best suited when | Revenue mix feels unclear or concentrated | Pricing feels inherited, not deliberate | Model has grown complex or fragile |
— Professional Standards
Standards applied across all engagements
Confidentiality
All commercial and structural information shared during an engagement is held in strict confidence. Nothing from one client engagement is referenced in any other context.
Written scope before work begins
Every engagement begins with a written scope document agreed by both parties. No work commences, and no fee is due, until the scope is confirmed in writing.
Senior-led work
Each engagement is led by a named senior advisor from the first conversation to the final handover. The advisor who scopes the work is the one who delivers it.
Data protection
Financial and commercial data shared for the purposes of an audit or reading is handled carefully. Data retention is minimal; data is not held beyond what the engagement requires.
Independent analysis
Modelyn holds no financial interest in any particular structural outcome. There are no referral arrangements, success fees, or implementation contracts that could distort the advisory relationship.
Fixed pricing, no variable billing
Each engagement has a fixed fee agreed at scoping. There is no time-and-materials billing, no budget overrun, and no additional charges unless a scope change is separately agreed.
— Pricing Summary
Engagement fees at a glance
Engagement 03
Revenue Stream Audit
฿3,950
Per engagement — fixed fee
- Written revenue stream audit
- Leadership companion brief
- 2–4 week timeline
Engagement 02
Pricing Architecture Workshop
฿14,400
Per engagement — fixed fee
- Two-day facilitated workshop
- Written architecture document
- Trade-off record from session
Engagement 01
Business Model Reading
From ฿33,600
Per engagement — fixed fee
- Multi-month advisory engagement
- Written reading + annotated canvas
- Leadership trade-off workshop
— Next Step
Start with the question, not the engagement type
If you are uncertain which engagement fits your situation, bring the structural question you are sitting with. A brief conversation is usually enough to identify the most useful starting point.
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